As the old adage goes: The three most important factors to consider when buying real estate are location, location, and location.

Where you invest will affect your earning potential, market impact, operating expenses, and more. The opportunity cost of choosing a wrong or least rewarding target market, given limited financial resources, can make or break your collective ability to meet or exceed your short and long-term growth objectives. Below are the key factors to consider when deciding on markets for investments:

Market Size
Strong net positive domestic migration
Population growth
Employment and income growth
Employment diversity
Broader environmental issue
Upcoming supply in the asset class
Business friendly government

Whilst a perfect location is different for every asset class, covering these crucial areas will certainly give one the best chance of beating the odds.

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